I spent the majority of my life outside of Pakistan in the UAE. I got my schooling and university education in Dubai. During my university days, I worked numerous internships and jobs on campus, as well as corporate. My experience there was quite valuable; however, the long hours proceeded by limited pay allowed me to realize that my true passion was in business. After exploring business opportunities in Dubai, I realized that Pakistan would be an ideal point to start my journey. This is because Pakistan at the time was facing a lack of quality marketing support. Brands and companies were chasing the follower count whilst not batting an eye to the real potential of digital marketing. Therefore, in 2022, after completing my bachelor's, I made the profound decision to move back to Pakistan and pursue business.